Virulently mocking The Coca-Cola Company in a ironical fashion where one might assume it is Coke-porn piece were the film silent due to its many exceedingly aesthetically pleasing shots of Coke logos, signs, and even the beverage itself, one can only assume the bigwigs at the soda corporation had no clue what sort of film they were dealing with when they opted to not sue the distributor Cinecom Pictures into oblivion (notably, the film begins with a long disclaimer noting that the Coca-Cola Company had no involvement in the film, which almost seems improbable considering all the eclectic Coke swag that pleasantly pollutes the film). In a sometimes heavyhanded yet nonetheless effective way, Makavejev demonstrates the blood-colored parallels between Coca-Cola and communist movements in a playfully satirical fashion where the viewer feels thirsty for both Coke and nicely tanned goombah gal skin at the end. Of course, not unlike pinko propaganda, Coke advertisements practically promise an otherworldly utopia, but both communism and soda oftentimes lead to poor health and a premature death.
While most of the other Coke employees are either disturbed or annoyed by Becker’s absurdly aggressive and quasi-metaphysical approach to advertising, dirty blonde secretary Terri (Greta Scacchi of Robert Altman’s The Player (1992) in arguably the sexiest role of her career)—a divorced single mother who humorously pays her ex-husband alimony each month for their daughter—clearly wants to fuck his brains out as demonstrated by the fact that she is constantly ogling him while her delectable legs are conspicuously spread wide open in front of him. In fact, Terri soon becomes so frustrated by Becker’s blatant disregard for her rather inviting sensual gestures that she nonchalantly accuses him of being a closet homo, stating, “Maybe you’re just not interested in women.” Of course, poor idiosyncratic alpha-male weirdo Becker—a proud ex-marine that seems to have nil interest in premium grade pussy—does not even seem to be aware that Terri is accusing him of being a poofter, as he has his head so far up on his own ass that he cannot be bothered to even acknowledge the fairly overtly aggressive flirting of such a supremely sexy slut single mother. As the viewer soon realizes, one of Becker’s greatest charms is his sort of closest shyness when it comes to exceptionally gorgeous women that want to sit on his babyface and grid their clits into in his flesh.
Upon escaping the plantation and heading back to the local hotel where he is staying, Becker becomes exceedingly enraged when he discovers that T. George has got him kicked out of his room, so he is forced to sleep outside on the edge of a dangerous cliff where he is greeted the next day by a boorish police constable on a camel who politely serves him tea but then passive-aggressively states to him, “Far away from home? I can’t understand people who can’t stay home. Looking for trouble, taking risks they don’t need.” When the constable whips out a pistol, Becker opts to beat his ass, hogtie him, and then attach his bound body to the end of his Jeep, which he subsequently drives to T. George McDowell's plantation. Rather impressed that Becker has brutally beaten and tortured his best law man, T. George warmly invites the protagonist to see his vintage soda operation, stating, “I like a tenacious man. Come. I’ll show you the plant.” Despite being a rather primitive soda operation that uses ice instead of refrigerators to cool its products, Becker is quite impressed with T. George’s factory and the two rivals get along rather swimmingly, which is really no great surprise as they are more or less kindred spirits. In fact, T. George even gets rather personal and tells Becker about his dead Coca-Cola model wife, though he eventually gets upset and angrily states regarding his belated beloved, “She never understood . . . ice. She bore me a child and soon afterwards kill herself . . . and I’ve never forgiven her.”
Indeed, in what proves to be a truly festive unexpected present that he eventually personally unwraps, Becker comes back to his hotel room to find Terri lying on his bed in a Santa outfit. While Becker initially plays hard-to-get in his sort of passive-aggressive male bimbo way and attempts to throw her out, he finds himself being unable to argue with Terri when she states, “If we got sex out of the way, we could relax,” so the two passionately fuck while pillow feathers cover their flesh in what is indubitably a truly iconic Makavejevian fuck scene. Rather curiously, it is only when Terri is dressed in drag in a Coca-Cola-colored Santa outfit that Becker finally becomes aroused enough to bone her, but luckily the protagonist is not scared away by her delectable dago curves. Needless to say, T. George gets the surprise of a lifetime when he arrives at Becker’s hotel room to yell at the protagonist for not keeping his appointment from the night before and unexpectedly discovers his estranged daughter, who he has not seen in over seven years, completely naked in the room. While T. George naturally accuses Becker of hitting him “below the belt,” Terri comes to his defense and states, “Leave him alone, Dad. I came of my own accord . . . to save you from him. Or him from you. I don’t know which anymore.”