Be Kind Rewind stars banal slob comedian Jack Black and psycho black Muslim Mos Def. I must admit that I was slightly turned off to find these two clowns as performers in another artsy fartsy Michel Gondry feature length experiment. Woody Allen’s sex slave Mia Farrow and The Color Purple star Danny Glover are featured in Be Kind Rewind in senior citizen roles. The film also features a variety of other unappealing actors that you would expect in a film low in quality and head high in bullshit.
The two lead clowns in Be Kind Rewind decide they should make their own films since the films on the VHS tapes at the video store they work at have been erased. They remake everything from Ghostbusters to 2001: A Space Odyssey, to delight the residents of the intercity hellhole that the video store is located in. Eventually the whole “multicultural” neighborhood is involved in the making of these cardboard set films resulting in a “we are the world” type message. I found this beat-to-death message to be the only thing remotely funny in the pretentious load of frog excrement that is Be Kind Rewind.
Be Kind Rewind lacks any type of element that would make a film enjoyable or even remotely interesting to watch. The film presents the failure that is the American intercity as a place of defensive yet sensitive individuals that engage in crime in a “cute” scenario away. Hollywood has always pulled the blinds over the American audience’s eyes in regards to reality that is the urban zoo.
Michel Gondry will never be one of the great directors or even notable directors. Like most highly regarded contemporary directors, Gondry only sticks out because of the lack of innovative filmmakers. In a period where M. Night Shyamalan and Quentin Tarantino are considered some of the greatest filmmakers of our time, it is no surprise that Michel Gondry is considered one of the foremost directors of artistic filmmaking.